This project is an affiliate website focused on wines, built on WordPress with WooCommerce serving as the product and catalog backbone. The site was crafted to present curated selections and purchase paths clearly while routing users through affiliate links, and the visual and interaction design emphasizes discoverability and trust so visitors feel confident following through to partner retailers. To support conversion and search visibility I implemented the SEO directions provided by a professional consultant, translating strategy into concrete on‑site improvements such as optimized title and description tags, consistent URL structure, descriptive image alt text, structured data where appropriate, and a sitemap and robots configuration to help search engines index the catalog correctly.

On the implementation side I developed custom dynamic blocks so product lists and spotlight cards render directly within the CMS and update automatically as the WooCommerce catalog changes. These blocks pull pricing and availability from the store layer, attach the proper affiliate URLs, and are optimized for performance with server- and client-side caching and lazy loading for images so pages stay fast even with heavy product content. Analytics and link tracking are integrated to measure clicks and conversions while respecting user privacy settings, and the front-end is responsive and accessible so product discovery works smoothly across devices. The result is a maintainable, conversion-minded affiliate platform that combines the editorial control of WordPress with the commerce capabilities of WooCommerce and a set of bespoke components that keep product presentation flexible, fast, and consistent.