This project is the public-facing website for a startup that operates in the personal-vehicle rental space, covering everything from scooters and bikes to cars and light utility vehicles. The visual and interaction design began in Figma, where a cohesive system of layouts, typographies, and component sketches was developed to ensure a consistent brand experience across breakpoints. From that design foundation the site was implemented in Nuxt.js, taking advantage of Nuxt’s performance-oriented rendering strategies to deliver fast, crawlable pages and a solid baseline for search‑engine optimization. SEO work was applied throughout the site with semantic markup, well-structured metadata, and attention to performance and accessibility so that the content is discoverable and useful to both users and search engines.

Motion and micro-interaction play a central role in the user experience: animations were crafted with the GSAP library to produce smooth, hardware-accelerated transitions that guide attention and make navigation feel lively without getting in the way of usability. These interactions are layered thoughtfully so that they enhance clarity and help users understand state changes and affordances. On the implementation side, several interface pieces were built using the Element UI module, enabling a reliable, reusable component set that sped development and kept the interface visually consistent while allowing custom styling and behavior where the design required it. The development approach emphasized modularity and maintainability so the site can grow with the product and adapt as new vehicle categories or features are introduced.

Branding was designed to communicate the company’s values as much as its services: the logo intentionally echoes the familiar recycling symbol, subtly suggesting circularity, shared resources, and an ecological alternative to single-ownership vehicles. That visual cue, combined with the clear information architecture, polished animations, and search-optimized pages, positions the startup as modern, user-focused, and environmentally mindful—an online presence that supports both customer acquisition and the larger mission of encouraging sustainable mobility.